Natural beauty company, 100 Percent Pure, introduced a new foundation product providing sheer, light coverage that evens skin tone and leaves a dewy finish. Part of it’s fruit-dyed makeup line, the new Pure Maracuja Oil Sheer Air Cushion Foundation is available in eight colors. It’s serum-like formula offers lightly buildable coverage.

Ingredients are all natural and fruit-based, including organic aloe juice, peach, apricot, carrot, pomegranate, cocoa bean, tomato and more. Once purchased for $48, refills are available for $39, in all colors.

For more from 100 Percent Pure, visit www.100percentpure.com.