Natural, cruelty-free and gluten-free cosmetic, bath and body company, 100 Percent Pure, launched a new line of baby products, featuring six new options to treat and pamper baby skin.

Each product is gentle enough for newborns, and does not contain any synthetic dyes, chemicals, harsh detergents, artificial fragrances, chemical preservatives or other toxins.

The new line includes Extra Gentle Baby Lotion, Extra Gentle Baby Wash, Extra Gentle Baby Shampoo; Extra Gentle Diaper Balm; Organic Baby Moisture Stick and Baby Sunblock SPF 30.

For more information, visit, www.100percentpure.com.