Hay House started a community-driven site for bloggers called BookNook, intended to encourage discussion about Hay House’s titles, and the publisher will give free books to bloggers who provide reviews of the company’s titles, according to Publisher’s Weekly.

Those who join may get traffic boost to their blog, according to the article, which explained Hay House has a database of 2 million e-mail names.

“We appreciate that reviewers start conversations, online and off, not just about our products, but all that Hay House stands for and how we fit into their lives,” said Gail Gonzalez, director of marketing at Hay House. She also noted there will be specific promotions rolled into the site, such as invitations to Hay House events and opportunities to live blog for the company.